Experts talking on camera about policy changes may sound good on paper, but is it really the most effective way to engage your audience?
Use your discovery insight to select the modality your audience will engage with best.
Think about the type of resources and what you're trying to achieve. Policy assets may require clear and concise language, leaving no room for misinterpretation. However, films sharing people's induction experiences will work better with a less formal, more playful tone.
Whatever you decide, make sure your resources tones are consistent througout.
Some of the best learning content was inspired by things people interact with in the real world.
From streaming platforms to theaters; board games to holiday experiences. Take inspiration from real-world experiences and bring them into your resources.
Got an important resource? Don’t hide things on an LMS to gather dust - make sure people can find it quickly and easily.
Use your discovery insights to design resources so useful that people share them with others.
Sometimes good enough is, well, good enough!
Just because it’s shiny and pretty doesn’t mean it’s adding value. You want quality resources that help people to DO something better.
Resources are useful when someone already cares about the thing you’re showing them how to do.
People generally already care about things like submitting expenses, as their money is on the line, so a resource that shows people how to submit expenses should be as painless and simple as possible.